A dynamic website, on the other hand, offers the owner the ability to upload information on their own, usually via a password protected interface. It is not a requirement that the owner knows HTML or website design. He can simply change the site as he pleases.
If you are attempting to rent out a cottage on a beach somewhere, and you just need to show a few photos of the outside and interior of that summer home, provide the rental rates and your contact information, a static site would be perfect. On the other hand, if you were in the real estate business in a very competitive market, you need to keep your information updated on a regular basis with your new listings. In this case a dynamic website is the perfect solution.
You may wish to go with a static website when:
- Your objective is simple. You will provide some text and some images in an eye-pleasing manner
- You do not plan to change the content often, if at all
- You are quite sure that you will not need to change or add any functionality to your site for some time well into the future
- You are not all that concerned with optimizing your site for the search engines
- You have no plans to enhance your online business
If you are serious about getting your site ranked well, you will have to update and refine your content on a regular basis. It is possible to change and update the content on a static website, but it is not convenient and does require that you know HTML. A static website can be looked at as an online business card as it is a good way of providing additional information about your existing business.
Advantages of a static website:
- Very quick to develop
- Inexpensive to develop
- Inexpensive to host
Disadvantages of a static website:
- Web development skills are required in order to update the site
- Not as useful to the user
- Content can become outdated
You may wish to go with a dynamic website when:
- You plan on selling products online
- You plan to update your website on a regular basis
- Your site will be updated by more people than just yourself
- You may want to add some functionality to your site at some time in the future
- It is very important to you to optimize your website for the search engines
- You want to gain visitors to your site
Advantages of a dynamic website:
- A highly functional website
- Very easy to update
- Fresh content draws visitors back to the site and helps in search engine ranking
- More than one user can develop/work on the site
Disadvantages of a dynamic website
- Takes longer to develop
- More costly to develop
- Costs more to host
Summary
If you are a small business owner or if the services and/or products you offer are few and easy to explain, then a static website would suit you just fine. But, if you have a lot of products and/or services and you want to allow your site visitors to be able to search through your inventory, a dynamic website is best. A static website is rather limited in its functionality while the dynamic site has a great deal of potential in terms of functionality, but it can be complex to use.